Looking for CAGE or KANO Templates in Excel?

QI Macros has Ready-Made Cage/Kano VOC Templates!

Why It Matters:

  • A Voice of the Customer Matrix is used in the initial stages of process or product development. It is used to gather and document a customer's needs and wants.
  • The CAGE Model is used to visually represent what customers and/or team members got right and wrong about the ultimate requirements.
  • The Kano Model is used to plot Satisfaction vs. Execution.

Go Deeper: The CAGE Model

C Customer insights Key insights discovered when researching requirements.
A Customer & Team Agree Requirements the team identified and customers verified during research.
G Given requirements Expected quality or features that are so obvious they are not usually even stated by customers.
E Excitement (wows) Elements of a product or service that customers don't even know they want.

Example of the CAGE Model Template

voice of the customer cage model

How to Use QI Macros CAGE Model template

  1. Double-click each shape you wish to move and/or re-size, representing the following:
    • How teams understand requirements
    • What customers tell you (VOC)
    • Ultimate requirements (sweet spot)
  2. Note that anything outside of green circle represents what customers and/or the team got wrong.

Go Deeper: The KANO Model


How to Use QI Macros KANO Model template

Double-click each of the 3 arrows to move and/or re-size at your discretion, to represent Satisfaction vs. Execution:

To access the voice of the customer matrix and templates for the Cage and Kano models, click on QI Macros menu > Planning & PM Tools > Voice of the Customer Matrix. Once you have opened the Voice of the Customer Matrix template, select the CAGE & KANO Model tab:


Haven't you waited long enough?
Start creating your Cage/Kano VOC in just minutes.

Download a free 30-day trial. Get the Cage/Kano VOC now!

The Cage/Kano VOC is one of many tools included in QI Macros add-in for Excel.

QI Macros adds a new tab to Excel's menu, making it easy to find any tool you need. If you can't locate a tool, use the find tools feature on the far right side of QI Macros menu.

find tools on QI Macros menu

Learn More...

Other Charts Included in QI Macros Add-in for Excel