SWOT & PEST Analysis Templates in Excel

Two Methods of Conducting Research for Strategic Planning

SWOT Analysis helps identify strengths and overcome weaknesses, as well as sort out threats; while PEST Analysis (an alternative to SWOT) evaluates outside factors on a broader scale.

QI Macros includes SWOT & PEST Analysis templates

To open the template, click on the QI Macros menu > Planning & PM Tools > SWOT Analysis:

Planning & PM Tools Menu

Once the template has been opened, choose which template you would like to complete:

SWOT PEST Menu Tab


SWOT Analysis Template

A successful product introduction or process change may require analysis of:

  1. Strengths
  2. Weaknesses
  3. Opportunities
  4. Threats
  5. SWOT Analysis


PEST Analysis Template

On a broader scale, successful change may require analysis of:

  1. Political influences
  2. Economic influences
  3. Socio-cultural influences
  4. Technological influences
  5. PEST Analysis Template

To create a Swot Analysis using QI Macros...
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