SWOT & PEST Analysis Templates in Excel
Two Methods of Conducting Research for Strategic Planning
SWOT Analysis helps identify strengths and overcome weaknesses, as well as sort out threats; while PEST Analysis (an alternative to SWOT) evaluates outside factors on a broader scale.
QI Macros includes SWOT & PEST Analysis templates
To open the template, click on the QI Macros menu > Planning & PM Tools > SWOT Analysis:
Once the template has been opened, choose which template you would like to complete:
SWOT Analysis Template
A successful product introduction or process change may require analysis of:
- Strengths
- Weaknesses
- Opportunities
- Threats
PEST Analysis Template
On a broader scale, successful change may require analysis of:
- Political influences
- Economic influences
- Socio-cultural influences
- Technological influences