There’s a lot of hype about Big Data, but approximately three-quarters of the money spent had no return on investment. There’s big profits in small data. Here’s what to do differently.
“Hi, this is Jay Arthur, author of “Lean Six Sigma Demystified” and the QI Macros [software].
“Big Data is actually bad for small business. Now, there was a lot of hype around Big Data, but it kind of crested about 2011-2012 and it’s falling down now because people are discovering that Big Data doesn’t always give you the answers you want. What you need [is] small data, and there’s big profits in small data.