{"id":656,"date":"2016-01-22T17:43:25","date_gmt":"2016-01-22T17:43:25","guid":{"rendered":"https:\/\/www.qimacros.com\/lean-six-sigma-blog\/?p=656"},"modified":"2021-01-14T14:54:29","modified_gmt":"2021-01-14T21:54:29","slug":"what-do-customers-want","status":"publish","type":"post","link":"https:\/\/www.qimacros.com\/lean-six-sigma-blog\/what-do-customers-want\/","title":{"rendered":"What Do Customers Want?"},"content":{"rendered":"

Customers invariably want three things from any supplier; they want you to be better, faster and cheaper that your competition and your past performance. It’s vital to find out what they want. Sometimes it’s as easy as asking: “What can we do better?” and then listening carefully to the response.<\/p>\n

One way to figure out what customers want is to develop a voice of the customer (VOC) diagram<\/a>\u00a0and keep it updated.<\/p>\n

\"voice<\/p>\n

Along the left-hand side are the customer’s requirements for better, faster and cheaper. The goal is to capture exactly what they say in their language. Then translate what they say into business changes that deliver on those requirements. It’s simple, but not easy.<\/p>\n

The more\u00a0you listen to what customers want, the\u00a0more customers and profits will find their way to your door.<\/p>\n

But keep in mind that customers tend to want more of what you’re already doing. How can you give them what they don’t even know they want such as an iPod or iPhone?\u00a0Sometimes you have to listen to what customer’s\u00a0aren’t saying<\/em> to hear what they want.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Customers invariably want three things from any supplier; they want you to be better, faster and cheaper that your competition and your past performance. It’s vital to find out what they want. Sometimes it’s as easy as asking: “What can we do better?” and then listening carefully to the response. One way to figure out […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7],"tags":[170,98,99],"class_list":["post-656","post","type-post","status-publish","format-standard","hentry","category-qi-macros","category-six-sigma","tag-six-sigma","tag-voc","tag-voice-of-the-customer"],"_links":{"self":[{"href":"https:\/\/www.qimacros.com\/lean-six-sigma-blog\/wp-json\/wp\/v2\/posts\/656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qimacros.com\/lean-six-sigma-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qimacros.com\/lean-six-sigma-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qimacros.com\/lean-six-sigma-blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qimacros.com\/lean-six-sigma-blog\/wp-json\/wp\/v2\/comments?post=656"}],"version-history":[{"count":4,"href":"https:\/\/www.qimacros.com\/lean-six-sigma-blog\/wp-json\/wp\/v2\/posts\/656\/revisions"}],"predecessor-version":[{"id":3357,"href":"https:\/\/www.qimacros.com\/lean-six-sigma-blog\/wp-json\/wp\/v2\/posts\/656\/revisions\/3357"}],"wp:attachment":[{"href":"https:\/\/www.qimacros.com\/lean-six-sigma-blog\/wp-json\/wp\/v2\/media?parent=656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qimacros.com\/lean-six-sigma-blog\/wp-json\/wp\/v2\/categories?post=656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qimacros.com\/lean-six-sigma-blog\/wp-json\/wp\/v2\/tags?post=656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}