When It Has To Be There Now!
Remember when the FedEx promise of “When it absolutely, positively has to be there overnight”?
Now Walmart, Amazon and eBay according to Wired (April 2013), are testing same day delivery in major markets, eliminating the need for “overnight” delivery. When you place an order, robots pick the order and it’s delivered to your door today, not tomorrow.
Amazon started in 2009 in 10 cities, Walmart in 2012 with four cities and eBay is focused on Manhattan.
I see similar behavior in home appliances. Sears, Lowes and many others can install a new water heater today as our daughter discovered recently.
The QI Macros for Excel software trials and purchases have been delivered as an immediate download for over a decade.
For modern consumers, there is no tomorrow; there is only today; there is only the now.
What is your company doing to deliver your product or service now?