Be Unreasonable

Jay Arthur
888-468-1537
303-756-9144
KnowWare International, Inc.
DBA LifeStar
2253 S. Oneida
Ste 3D
Denver, CO 80224

We work with companies
that want to fire up their profits using
Lean Six Sigma

Copyright © 2011

I just read a new book by Paul Lemberg entitled Be Unreasonable. He argues that we never reach the next level of performance by being reasonable. We have to be unreasonable. We have to set big expectations and then see them through.

Jim Collins, in his book Good to Great, speaks of setting BHAGs - big hairy audacious goals. BHAGs, I have found, always seem unreasonable, but make the teams I consult with stretch their thinking and solutions to reach for the unachievable. Funny thing is, they often exceed their unreasonable goal.

Maybe we're not being unreasonable enough.
Try this: My business will grow during a recession.

All too often I hear "We can't because..." when what people really mean is that they don't want to change.

Danger in the Comfort Zone

I've written about the comfort zone in past ezines. Lemberg says that when you're in the comfort zone "you have accepted the existing rules and made peace with the status quo." He says: It's time to start breaking the rules.

What if there were no trade-offs? What if you could be an order of magnitude better, faster and cheaper than your competition?

The Unreasonable Challenge

Lemberg has found that people already know what they need to do, they're just afraid to do it. So, make a list of the top 10 things that if you did them would double your business, profits, customers, etc.

Here's my point: Be unreasonable. It's better to make yourself uncomfortable than to let your competition do it for you. Push yourself. You'll never know what you can do until you try.

© 2008 Jay Arthur, the KnowWare® Man, works with companies who want to plug the leaks in their cash flow and people who want to master the mysteries of the mind..

To have Jay Arthur to train your staff, contact Jay at (888) 468-1537, support@qimacros.com.

Order Debug Your Mental Software now:

Want to discover your own "motivation profile?" Go to The Motivation Profile and take the complete profile online FREE. Compare your results with your spouse, kids, or coworkers to determine where you are most likely in alignment and where you conflict. You can also order printed copies of the motivation profile.

Order Your Copy of Motivate Everyone, from Amazon.com

Or order Motivate Everyone now:

Learn how to think like a comedian! Order Your Seventh Sense Now!

To subscribe to this Ezine, go to http://www.motivateeveryone.com/freeknow.html