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Let's face it, the economy is going to rebound and most companies are going
to be caught understaffed. But you don't want to hire just anybody. You want
to hire people who will have the ideal characteristics for the position. Unfortunately,
most job ads aren't designed to repel undesirables and attract desirable candidates.
A few months ago we looked at the five core employee values. What kind of
jobs are these values best suited for?
- people-relating - customer service
- places-being - Zen master
- activities-doing - delivery, repair, any job involving movement
- knowledge-learning - research and development
- things-getting/having - procurement, finance, asset management
Ad Design for Values
Think about the job you need to fill…what are the core values reflected by
that job position? If you need someone for customer service, your ad had better
speak to "relating to people using the telephone." Would you ask
for a resume? No way. Ask them to call you. Get the idea?
Ad Design for Motivation Styles
Next you might want to figure out the optimal motivation style for the job.
The five motivation styles are:
- Go-getter/Achiever - Problem Solver/Trouble Shooter
- Leader - Follower
- Innovator - Processor
- Doer - Thinker
- Evolutionary - Revolutionary
Got a sales job? You want an achiever-doer.
Got a repair job? You want a trouble shooter.
Got a management job? You want someone who's more leader than follower.
Got a job that requires the ability to take direction? You want a follower.
Got an R&D job? You want a revolutionary innovator.
Got a procedural job? You want an evolutionary processor (someone who can
follow the process and make it better over time.)
Got a job where the employee needs to look before they leap? You want a thinker-doer.
Got a job that requires instant action? You want a leader-doer.
In Motivate Everyone and this ezine I've discussed the irresistible influencing
language for each of these styles. You'll want to tailor the language of your
ad to match your ideal candidate perfectly.
Let's say you want a visionary developer for your new dotcom: "Wanted:
software developer experienced with a VARIETY of internet languages to evaluate
and create a TOTALLY NEW application for xyz. (Revolutionary innovators want
"options" and "difference." I put the trigger words in
upper case.)
Let's say you want someone to maintain an existing legacy software application.
You want someone "procedural" and "improvement" oriented:
Wanted: software programmer to SYSTEMATICALLY UPGRADE an in-house, billing
application.
© 2007 Jay Arthur, the KnowWare® Man, works with companies who want
to plug the leaks in their cash flow and people who want to master the mysteries
of the mind..
To have Jay Arthur to train your staff, contact Jay at (888) 468-1537, lifestar@rmi.net.
Order Debug Your Mental Software now:
Debug Your Mental Software Book $14.95 plus S&H
 Want
to discover your own "motivation profile?" Go to The
Motivation Profile and take the complete profile online FREE. Compare your
results with your spouse, kids, or coworkers to determine where you are most
likely in alignment and where you conflict. You can also order printed copies
of the motivation profile.
Motivation Profile $5.95 Plus S&H
 Order
Your Copy of Motivate Everyone, from Amazon.com
Or order Motivate Everyone now:
Motivate Everyone Hardcover Book $22.95 plus S&H
Do-It-Yourself Marriage Counseling with the Marriage Conflict Kit! Order Now!
Marriage Conflict Resolution Kit $97 plus S&H
Learn how to think like a comedian! Order Your Seventh Sense Now!
Your Seventh Sense - How to Think Like a Comedian $15.95 plus S&H
To subscribe to this Ezine, go to http://www.motivateeveryone.com/freeknow.html
© 2007 KnowWare International Inc. (888) 468-1537
knowwareman@qimacros.com
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