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Wednesday February 14, 7:01 am Eastern Time

FEATURE/Talk is Cheap, But It Can Motivate Everyone!

DENVER--(BUSINESS WIRE FEATURES)--Feb. 14, 2001--Consumer confidence is at its lowest point in three years, the Fed is cutting interest rates, and productivity is declining because employees are worried about the economy.

So, how do you get people motivated when their environment is negative?

In the book How to Motivate Everyone to be released next month, author Jay Arthur offers the seven keys to understanding and motivating everyone in your life without spending a dime or alienating anyone. The keys are beliefs, values, and the five mental motivation styles. The reader will learn how to use simple questions to discover anyone's motives and irresistible language to influence and motivate effortlessly.

Limiting beliefs can stop people's motivation. The five most common limiting beliefs are: hopeless, helpless, worthless, useless, and blameless. ``Sleight-of-mouth'' can transform these limitations into an invitation to explore what's possible, capable, valuable, desirable, and responsible. Values motivate people to action. There are five core values: people, places, knowledge, activities, and things. Various people value relating, being, learning, doing, getting or having. To discover someone's values just ask: ``What's important about your job? ...marriage? ...house? ...car?'' The words or phrases they answer are their values. Just use these words to motivate them.

The five motivation styles each consist of two opposing attitudes and unique language:

1. Achievers and Problem Solvers: Achievers tend to move toward their goals and achieve them. Problem solvers move away from possible difficulties and consequences.

2. Leaders-Followers: Leaders gather information and decide for themselves. Followers tend to ask other people for direction on which way to go.

3. Innovators-Processors: Innovators like choices and alternatives. They love to break the rules and may have a hard time finishing projects. Processors like to make things right by following and finishing procedures.

4. Doers-Thinkers: Doers like to just do it. Thinkers like to reflect about things first.

5. Evolutionaries-Revolutionaries: Evolutionaries like to make things better. They like change every 7 years. Revolutionaries like new and different... They initiate change every 1-2 years.

The 144-page book How to Motivate Everyone will be available in early March, 2001, via Amazon.com or by calling 888/468-1535. Ask for item #170. Cost for the book is $21.95. To learn more about Jay Arthur go to http://www.qimacros.com/.

Contact:

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FEATURE/Talk is Cheap, But It Can Motivate Everyone!